JAIPUR: The term branding refers to the image and reputation of a product or a service. When it pertains to a region or state, it is the condensed expression of the peak performance of a state and is shaped by various factors, such as the state’s political structure, its culture, and also the character traits ascribed to its population. .
Branding aims to measure, build and manage the reputation of a place. There are products in Rajasthan that became a brand because of the place they belonged to like Jaipur’s gemstones and Kundan Meena jewellery, Kota’s doria sarees and kachoris, Bikaner’s bhujia and sweets, Bharatpur’s mustard oil, Jodhpur’s textiles particularly leheriyas and its turbans. The most popular, the bandhgala and breeches soon became international attire.
TOURISM: RAJASTHAN’S SHINING GEM
Tourism is surely Rajasthan’s strongest brand and is developing fast with better hotels and infrastructure particularly good air and road connectivity. The tourist destinations of late have also become high-spending wedding destinations.
If tourism as a brand has developed its because of the royalty and later by the nobles and thakurs who built grand havelis. These palace hotels have become the ultimate names in luxury. The tiger reserves, deer parks, biological parks and now the leopards are all strengthening the brand of Rajasthan in the newfound wildlife tourism.
Besides the great tourist hot-spots Rajasthan also has products of strong brand value like textiles, carpets, handblock printing garments and Meenakari and Kundan Meena jewellery.
AN EMERGING MANUFACTURING HUB
Another heartening feature of Rajasthan is that the state has earned a newly acquired reputation as a hub for manufacturing automobiles with the presence of Hero and Hyundai. The Japanese special zone in Neemrana is also the state’s strong brand.
A SOLAR POWER HUB
In the past the state missed out on investments as it lacked the basic infrastructure particularly water. But with its own typical attributes, the desert which was a curse has turned into a haven for green energy and the state is the country’s biggest hub for solar power. Solar power is Rajasthan’s biggest brand now. The desert wasteland is now booming with solar power and the large availability of desert land has made the state the ideal destination for setting up solar power projects. The state in terms of solar power could one day become India’s dream to achieve 500 GW of green energy.
The state with plenty of desert land at its disposal will continue to attract investments in solar generation and also wind power. Currently, the state generates 14,500 MW of solar power and by 2030 it will touch 100 Giga Watt. Thus in the Union government’s target of 500 GW by 2030, Rajasthan will generate about 100 MW on its own thus contributing 20% to the country’s target that would make the state a strong and unmatched brand in the solar sphere.
MINERALS AND TEXTILE RICH STATE OF THE COUNTRY
Rajasthan is a treasure trove for mining minerals that have huge industrial applications. Hindustan Zinc (HZL) is the world’s second-largest producer of zinc and the largest integrated producer of zinc-lead. The zinc of Rajasthan today commands a big brand image and the zinc of Zawar commands international prices and enjoys a monopoly that makes people of the state proud.
In textiles, Rajasthan has one of the leading integrated textile producers in Asia. Rajasthan has become the seventh-largest state economy in India. It has constantly grown in several of its industries like textile, jewellery, mining, and agriculture.
FOOD PROCESSING AND PRODUCTION
In food processing, Rajasthan is yet to develop to its full potential. It has not been able to flourish as much because of unreliable monsoons. Rajasthan which was once a big brand in mustard oil production with thriving units located in Bharatpur and Alwar saw the closure of many units largely because of poor marketing. However, it is trying to regain the lost glory with an increase in the production of Mustard.
The famous Bikaner bhujia, which is a brand of Bikaner became a brand of the state with many players who excelled with their astute and aggressive marketing made bhujia a national breakfast item. Bhujia was accepted in the east and south as an ideal breakfast item. While the traditional Bhujia makers of Bikaner helped in building bhujia as a brand, the entrepreneurs set up plants in Delhi and Kolkata and also in Gujarat that made bhujia popular. There is a distinct taste that Bikaner’s bhujia has and it is because of Bikaner’s water and other ingredients.
A leading snack brand Bikaji was founded in the late 80s by bringing in technology for producing namkeen snacks that Rajasthan cuisine is so famous for. The brand laid the foundation for many other brands to produce Indian snacks, but Bikaji was the leading pioneer in bringing the authentic Indian taste to the snack variety. It is most famous for producing Bhujia and has been a favourite brand in India and abroad.
Branding aims to measure, build and manage the reputation of a place. There are products in Rajasthan that became a brand because of the place they belonged to like Jaipur’s gemstones and Kundan Meena jewellery, Kota’s doria sarees and kachoris, Bikaner’s bhujia and sweets, Bharatpur’s mustard oil, Jodhpur’s textiles particularly leheriyas and its turbans. The most popular, the bandhgala and breeches soon became international attire.
TOURISM: RAJASTHAN’S SHINING GEM
Tourism is surely Rajasthan’s strongest brand and is developing fast with better hotels and infrastructure particularly good air and road connectivity. The tourist destinations of late have also become high-spending wedding destinations.
If tourism as a brand has developed its because of the royalty and later by the nobles and thakurs who built grand havelis. These palace hotels have become the ultimate names in luxury. The tiger reserves, deer parks, biological parks and now the leopards are all strengthening the brand of Rajasthan in the newfound wildlife tourism.
Besides the great tourist hot-spots Rajasthan also has products of strong brand value like textiles, carpets, handblock printing garments and Meenakari and Kundan Meena jewellery.
AN EMERGING MANUFACTURING HUB
Another heartening feature of Rajasthan is that the state has earned a newly acquired reputation as a hub for manufacturing automobiles with the presence of Hero and Hyundai. The Japanese special zone in Neemrana is also the state’s strong brand.
A SOLAR POWER HUB
In the past the state missed out on investments as it lacked the basic infrastructure particularly water. But with its own typical attributes, the desert which was a curse has turned into a haven for green energy and the state is the country’s biggest hub for solar power. Solar power is Rajasthan’s biggest brand now. The desert wasteland is now booming with solar power and the large availability of desert land has made the state the ideal destination for setting up solar power projects. The state in terms of solar power could one day become India’s dream to achieve 500 GW of green energy.
The state with plenty of desert land at its disposal will continue to attract investments in solar generation and also wind power. Currently, the state generates 14,500 MW of solar power and by 2030 it will touch 100 Giga Watt. Thus in the Union government’s target of 500 GW by 2030, Rajasthan will generate about 100 MW on its own thus contributing 20% to the country’s target that would make the state a strong and unmatched brand in the solar sphere.
MINERALS AND TEXTILE RICH STATE OF THE COUNTRY
Rajasthan is a treasure trove for mining minerals that have huge industrial applications. Hindustan Zinc (HZL) is the world’s second-largest producer of zinc and the largest integrated producer of zinc-lead. The zinc of Rajasthan today commands a big brand image and the zinc of Zawar commands international prices and enjoys a monopoly that makes people of the state proud.
In textiles, Rajasthan has one of the leading integrated textile producers in Asia. Rajasthan has become the seventh-largest state economy in India. It has constantly grown in several of its industries like textile, jewellery, mining, and agriculture.
FOOD PROCESSING AND PRODUCTION
In food processing, Rajasthan is yet to develop to its full potential. It has not been able to flourish as much because of unreliable monsoons. Rajasthan which was once a big brand in mustard oil production with thriving units located in Bharatpur and Alwar saw the closure of many units largely because of poor marketing. However, it is trying to regain the lost glory with an increase in the production of Mustard.
The famous Bikaner bhujia, which is a brand of Bikaner became a brand of the state with many players who excelled with their astute and aggressive marketing made bhujia a national breakfast item. Bhujia was accepted in the east and south as an ideal breakfast item. While the traditional Bhujia makers of Bikaner helped in building bhujia as a brand, the entrepreneurs set up plants in Delhi and Kolkata and also in Gujarat that made bhujia popular. There is a distinct taste that Bikaner’s bhujia has and it is because of Bikaner’s water and other ingredients.
A leading snack brand Bikaji was founded in the late 80s by bringing in technology for producing namkeen snacks that Rajasthan cuisine is so famous for. The brand laid the foundation for many other brands to produce Indian snacks, but Bikaji was the leading pioneer in bringing the authentic Indian taste to the snack variety. It is most famous for producing Bhujia and has been a favourite brand in India and abroad.
