Rajasthan
Health Care: With E-commerce, Farmers Leave Behind Woes Of Unemployment | Jaipur News
Jaipur: For farmers of Udsar Panchayat in Sardarshahar of Churu district, dependency on conventional farming livelihood is a thing of the past as these farmers have embraced modern technology to diversify their income source. Today, these villagers of Churu district have launched their own e-commerce portal attracting clients from across the country and overseas as well.
The villagers sell charpai (cots) and other handicraft items to various restaurants in the country and clients in the USA through the portal. Dried food items such as sangria, gwarfali, ker, kachri powder, organic wheat flour, kachri, pickles, spices, badi and papad are some of the other products which they are selling through the portal.
“Today’s gram panchayats have just become the body of utilising funds they receive from state or Centre, but it’s not the only purpose. A gram panchayat doing planning for employment and development on their own was the core idea behind Panchayati Raj System. We are able to do something like this in Udsar Panchayat. Mostly the village economy is self-dependent and everything required is produced in the village itself,” said Guddi Devi – Sarpanch Udasar gram panchayat.
Udsar is arguably the first gram panchayat in India to launch its own ecommerce online Store.
“We still have that age-old craftsmanship alive in our villages. Only thing we need to do is – identify all such crafts and craftsmen and support them in selling the top notch products they can produce,” said Danpat Saran, an IT firm owner, who helped the gram panchayat in making the village self-resilient.
The panchayat decided to encourage the village youngsters to re-establish small scale udyog in the village by providing financial support through various government schemes. At the same time, the gram panchayat encourages them to create a market for their products and establishing an online store is part of the village panchayat program.
At gram panchayat level, the villagers formed a committee which is responsible to find out the traces of lost arts and crafts and find craftsmen who can make this art alive again.
Saran who completed his primary education in the government school of Udsar village and became a software engineer later on, went to Gurugram in 2007. He provided skill training to the young men of the village and developed a website for the gram panchayat where villagers can sell their products and reach clients across the country.
In a short span of time, the committee has been able to identify craftsmen, who can make great pieces of home decor, wall decor, wooden crafts, handmade rugs, wool decor and crafts, traditional wooden furniture and bangles made of lac material.
The villagers sell charpai (cots) and other handicraft items to various restaurants in the country and clients in the USA through the portal. Dried food items such as sangria, gwarfali, ker, kachri powder, organic wheat flour, kachri, pickles, spices, badi and papad are some of the other products which they are selling through the portal.
“Today’s gram panchayats have just become the body of utilising funds they receive from state or Centre, but it’s not the only purpose. A gram panchayat doing planning for employment and development on their own was the core idea behind Panchayati Raj System. We are able to do something like this in Udsar Panchayat. Mostly the village economy is self-dependent and everything required is produced in the village itself,” said Guddi Devi – Sarpanch Udasar gram panchayat.
Udsar is arguably the first gram panchayat in India to launch its own ecommerce online Store.
“We still have that age-old craftsmanship alive in our villages. Only thing we need to do is – identify all such crafts and craftsmen and support them in selling the top notch products they can produce,” said Danpat Saran, an IT firm owner, who helped the gram panchayat in making the village self-resilient.
The panchayat decided to encourage the village youngsters to re-establish small scale udyog in the village by providing financial support through various government schemes. At the same time, the gram panchayat encourages them to create a market for their products and establishing an online store is part of the village panchayat program.
At gram panchayat level, the villagers formed a committee which is responsible to find out the traces of lost arts and crafts and find craftsmen who can make this art alive again.
Saran who completed his primary education in the government school of Udsar village and became a software engineer later on, went to Gurugram in 2007. He provided skill training to the young men of the village and developed a website for the gram panchayat where villagers can sell their products and reach clients across the country.
In a short span of time, the committee has been able to identify craftsmen, who can make great pieces of home decor, wall decor, wooden crafts, handmade rugs, wool decor and crafts, traditional wooden furniture and bangles made of lac material.
