Tech
Panasonic launches new range of refrigerators with bottom mounted freezer: Price, features and more
Panasonic has expanded its refrigerator lineup with the launch of its all-new convertible series refrigerators in India. The new series includes Bottom Mounted range (400 and 500 litres) and a frost-free 260-litre model. The Bottom Mounted range comes with the company’s Prime Fresh technology with expandable storage and multiple operation modes.
Panasonic new convertible refrigerators: Details
In terms of features, the Bottom Mounted refrigerators come with a bottom mounted freezer for convenient access to things that are more important like vegetables and fruits in the fridge compartment. The new Prime Convertible bottom-mounted refrigerators are available with net capacities of 401 and 357 litres at a starting price of Rs 55,490.
The new bottom mounted refrigerators feature an electronic display and control panel for quicker operations. They also include a Prime Fresh Zone in the fridge compartment. The expandable storage feature allows users to convert both the fresh zone and freezer into the fridge compartment.
The Flexi multi-mode operation allows users to run two Prime Fresh modes at the same time in the Prime Fresh Zone and Freezer.
In addition, Panasonic has also launched today a budget-friendly 260-litre frost-free refrigerator starting from Rs 23,490. The new range is available across all Panasonic brand shops, Panasonic’s D2C platform (store.in.panasonic.com), major retail outlets across the country along with popular e-commerce portals.
The Prime Fresh Mode in these refrigerators offers Pro-Marinate, Insta Cook, Tiffin Fresh and Pro-Chill modes.
Commenting on the launch Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, “At Panasonic, we develop products in line with consumer insights and our latest syndicated survey highlights that among those who are facing concerns with their refrigerator, 92% have claimed difficulty in storing food for longer duration followed by 86% of them being worried about food not being able to retain nutrients. Among the Indian consumers who are facing issues related to defrosting, 58% of them are concerned about the loss of taste, nutrients and freshness and are facing difficulty in cutting frozen meat items. 54% also highlighted challenges related to de-frosting stored food. They are looking for refrigerators that enable them to store raw or cooked food items for a longer duration while retaining freshness, nutrients and lower time to defrost raw food products.”
Panasonic new convertible refrigerators: Details
In terms of features, the Bottom Mounted refrigerators come with a bottom mounted freezer for convenient access to things that are more important like vegetables and fruits in the fridge compartment. The new Prime Convertible bottom-mounted refrigerators are available with net capacities of 401 and 357 litres at a starting price of Rs 55,490.
The new bottom mounted refrigerators feature an electronic display and control panel for quicker operations. They also include a Prime Fresh Zone in the fridge compartment. The expandable storage feature allows users to convert both the fresh zone and freezer into the fridge compartment.
The Flexi multi-mode operation allows users to run two Prime Fresh modes at the same time in the Prime Fresh Zone and Freezer.
In addition, Panasonic has also launched today a budget-friendly 260-litre frost-free refrigerator starting from Rs 23,490. The new range is available across all Panasonic brand shops, Panasonic’s D2C platform (store.in.panasonic.com), major retail outlets across the country along with popular e-commerce portals.
The Prime Fresh Mode in these refrigerators offers Pro-Marinate, Insta Cook, Tiffin Fresh and Pro-Chill modes.
Commenting on the launch Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, “At Panasonic, we develop products in line with consumer insights and our latest syndicated survey highlights that among those who are facing concerns with their refrigerator, 92% have claimed difficulty in storing food for longer duration followed by 86% of them being worried about food not being able to retain nutrients. Among the Indian consumers who are facing issues related to defrosting, 58% of them are concerned about the loss of taste, nutrients and freshness and are facing difficulty in cutting frozen meat items. 54% also highlighted challenges related to de-frosting stored food. They are looking for refrigerators that enable them to store raw or cooked food items for a longer duration while retaining freshness, nutrients and lower time to defrost raw food products.”
