Rajasthan
Social Media: Social Media Reels New Campaign Tool For Poll Candidates In State | Jaipur News
Jaipur: Election campaigns are no longer just about big rallies and door-to-door meetings but increasingly turning digital, with social media providing candidates an easy reach to a large number of voters without sweating it out on the ground.
Many contestants in Rajasthan are using reels and shorts to woo voters. Some have even hired professional photographers and cameramen to create content and post them on social media platforms.
From videos of serving cows at gaushalas to visiting temples, with Hindi or Rajasthani folk songs set as background music, the candidates are leaving no stone unturned to draw the attention of the electorate.
“I am glad that my team is using social media to its potential with tools like reels, which is more popular among the youths. It is, of course, helping us spread our message among the voters,” Diya Kumari of erstwhile royal family of Jaipur, who is contesting from Vidhyadhar Nagar constituency on a BJP ticket, told TOI.
Her team is posting new reels every three-four days, and videos of her campaign meeting people have a mix of patriotic and popular Hindi songs.
Rafeek Khan, the sitting Congress MLA from Aadarsh Nagar who is contesting from the same seat, said: “Reels can do magic. Every person, after wrapping up his work, takes his mobile phone in hand and starts watching reels on social media. So, gone are the days when just a ‘namaskar’ to our voters was a useful tool.”
Jyoti Mirdha, fielded from Nagaur by BJP, too, has a dedicated team that works on the reels and post them after her approval. “Social media is an effective tool when it comes to reaching out to the masses. Of course, we are using this tool to communicate to people of our region,” she said.
BJP MP Kirori Lal Meena, who is the BJP candidate from Sawai Madhopur assembly seat, is using local language in his reels. “For Meena community, we have our regional songs that are used as background music in my reels to connect with the people,” he said.
Amin Kagzi of Congress, who is contesting from Kishanpole, has reels made on his temple visits, with bhajans playing in the background. “Whatever I am doing is also shown through the reels. In this era, you can’t ignore social media. During the campaign it is not easy for us to reach out to everyone, but social media helps us do that,” Kagzi said.
Many contestants in Rajasthan are using reels and shorts to woo voters. Some have even hired professional photographers and cameramen to create content and post them on social media platforms.
From videos of serving cows at gaushalas to visiting temples, with Hindi or Rajasthani folk songs set as background music, the candidates are leaving no stone unturned to draw the attention of the electorate.
“I am glad that my team is using social media to its potential with tools like reels, which is more popular among the youths. It is, of course, helping us spread our message among the voters,” Diya Kumari of erstwhile royal family of Jaipur, who is contesting from Vidhyadhar Nagar constituency on a BJP ticket, told TOI.
Her team is posting new reels every three-four days, and videos of her campaign meeting people have a mix of patriotic and popular Hindi songs.
Rafeek Khan, the sitting Congress MLA from Aadarsh Nagar who is contesting from the same seat, said: “Reels can do magic. Every person, after wrapping up his work, takes his mobile phone in hand and starts watching reels on social media. So, gone are the days when just a ‘namaskar’ to our voters was a useful tool.”
Jyoti Mirdha, fielded from Nagaur by BJP, too, has a dedicated team that works on the reels and post them after her approval. “Social media is an effective tool when it comes to reaching out to the masses. Of course, we are using this tool to communicate to people of our region,” she said.
BJP MP Kirori Lal Meena, who is the BJP candidate from Sawai Madhopur assembly seat, is using local language in his reels. “For Meena community, we have our regional songs that are used as background music in my reels to connect with the people,” he said.
Amin Kagzi of Congress, who is contesting from Kishanpole, has reels made on his temple visits, with bhajans playing in the background. “Whatever I am doing is also shown through the reels. In this era, you can’t ignore social media. During the campaign it is not easy for us to reach out to everyone, but social media helps us do that,” Kagzi said.
