Hours after IT Minister Ashwini Vaishnaw announced that the government will come up with new regulations to tackle deepfakes, Google India said that the company will share expertise and knowledge towards responsible AI development, which includes guardrails to prevent misuse of technology.
“We appreciate the opportunity to meet with the government, jointly with industry stakeholders, to discuss the need to develop safeguards around synthetic content and share how we are building tools and guardrails to address associated risks,” a Google spokesperson said in a statement.
“We are committed to continue this collaboration and share our expertise and knowledge towards our collective goal of responsible AI development,” the spokesperson added.
Google’s comments came soon after Vaishnaw met representatives from large social media platforms and other stakeholders, and told them that the government “will start drafting regulation today itself”.
“… within a short time we will have a new set of regulations for deepfakes … this could be in the form of amending existing framework or bringing new rules, or new law,” said Vaishnaw.
Why deepfakes are a threat
Deepfakes – doctored videos/ images that are created using AI tools – may be used to misrepresent facts in a convincing way. IT Minister Ashwini Vaishnaw termed deepfakes as a new threat to democracy.
Multiple deepfake video of popular Bollywood actresses like Rashmika Mandanna, Katrina Kaif and others have surfaced on the internet in recent weeks.
Google said that it is developing AI in a way that maximises the positive benefits to society while addressing the challenges.
“We’re also building tools and guardrails to help prevent the misuse of technology, while enabling people to better evaluate online information. We’ll continue to apply high standards for information quality and safety drawing on our deep experience, and in collaboration with experts around the world,” the spokesperson said.
“We have long-standing, robust policies, technology, and systems to identify and remove harmful content across our products and platforms. We are applying this same ethos and approach as we launch new products powered by Generative AI technology,” the Google spokesperson added.
“We appreciate the opportunity to meet with the government, jointly with industry stakeholders, to discuss the need to develop safeguards around synthetic content and share how we are building tools and guardrails to address associated risks,” a Google spokesperson said in a statement.
“We are committed to continue this collaboration and share our expertise and knowledge towards our collective goal of responsible AI development,” the spokesperson added.
Google’s comments came soon after Vaishnaw met representatives from large social media platforms and other stakeholders, and told them that the government “will start drafting regulation today itself”.
“… within a short time we will have a new set of regulations for deepfakes … this could be in the form of amending existing framework or bringing new rules, or new law,” said Vaishnaw.
Why deepfakes are a threat
Deepfakes – doctored videos/ images that are created using AI tools – may be used to misrepresent facts in a convincing way. IT Minister Ashwini Vaishnaw termed deepfakes as a new threat to democracy.
Multiple deepfake video of popular Bollywood actresses like Rashmika Mandanna, Katrina Kaif and others have surfaced on the internet in recent weeks.
Google said that it is developing AI in a way that maximises the positive benefits to society while addressing the challenges.
“We’re also building tools and guardrails to help prevent the misuse of technology, while enabling people to better evaluate online information. We’ll continue to apply high standards for information quality and safety drawing on our deep experience, and in collaboration with experts around the world,” the spokesperson said.
“We have long-standing, robust policies, technology, and systems to identify and remove harmful content across our products and platforms. We are applying this same ethos and approach as we launch new products powered by Generative AI technology,” the Google spokesperson added.
