NEW DELHI: American brand Foot Locker, known for its collection of sneakers, is set to foray into India in partnership with Metro Brandsand Nykaa Fashion. The New York-based retailer has chalked out an omni-channel strategy for its India play and has inked a long term licensing agreement with both the entities, filings made by Metro Brand and Nykaa Fashion on Wednesday said.
The terms of the deal will allow Metro Brands the exclusive rights to own and operate Foot Locker stores in India and to sell the brand’s products (those authorised by Foot Locker) in the stores. Nykaa Fashion, on the other hand, will serve as the brand’s exclusive e-commerce partner. The company will operate Foot Locker’s standalone India website and will also sell its products on Nykaa’s e-commerce platforms under a Foot Locker branded online shop.
The terms of the deal will allow Metro Brands the exclusive rights to own and operate Foot Locker stores in India and to sell the brand’s products (those authorised by Foot Locker) in the stores. Nykaa Fashion, on the other hand, will serve as the brand’s exclusive e-commerce partner. The company will operate Foot Locker’s standalone India website and will also sell its products on Nykaa’s e-commerce platforms under a Foot Locker branded online shop.
