Key highlights of the appointment
The appointment of Rashid Khanaligns with SportsBaazi’s revamped brand identity.Khan will embody the spirit with cricketing skills, versatility, passion, and hunger for the game. His year-round showcase of skills in various leagues will resonate with the brand’s ‘LIVE’ concept.
As one of the most-loved foreign cricketers in India, Khan will enhance SportsBaazi’s core message – ‘Play LIVE. WIN LIVE.’ with a focus on the Watch and Play category.
His popularity surged after Afghanistan’s spirited World Cup ‘23 performance despite falling short of the semi-finals.
Khan’s influence on Afghanistan’s best World Cup campaign is evident. With 72% of 8.7 Mn followers being Indians, Khan also connects with fans, including SportsBaazi users.
What Rashid Khan and the company said about the deal
Rashid Khan shared his excitement about the partnership and said: “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement in gaming. The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honour to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”
Welcoming Rashid Khan, Puneet Dua, CMO and co-founder of SportsBaazi, expressed: “Rashid Khan epitomises the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionize the Online Fantasy Sports (OFS) industry.”
