Rewards Program: Uber launches Uber Pro, a rewards program for its drivers in 12 cities

Uber has launched ‘Uber Pro’ – a rewards program inspired by drivers and designed to help them reach their goals – both on and off the road, its officials said.
Uber Pro provides drivers with new ways to earn, more options and support, and deeper discounts on what keeps them moving. It has been launched with exciting rewards, perks,and exclusive features across 12 Indian cities.By rewardingdrivers with good customer rating (above 4.8) and low trip cancellations, this program aims to elevate overall platform experience by making every trip magical for riders and drivers alike.
Commenting on the launch of Uber Pro in India, Shiva Shailendran, Director – Operations, Uber India & South Asia, said, “Drivers are at the heart of what we do at Uber. We are committed to providing a great ride experience for a rider and driver each time they choose Uber. Uber Pro rewards drivers who provide a great service to riders by maintaining a high app rating and low trip cancellations. It will go a long way in promoting the adaptation and continued use of the Uber platform by top-rated drivers who have made us #IndiaKiRide over the last 10 years, and will improve the overall experience on theUber app.”
Uber Pro has four tiers: Blue, Gold, Platinum and Diamond,with Diamond being the highest possible tier. A driver who is new on the platform starts with a Blue tier status and moves upwards by earning ‘points’ on every completed trip and meeting other criteria. The points reset every 3 months, so the drivers’ tier status is determined on a rolling period of 3 months. As drivers move towards a higher tier status, they get access to exclusive perks and experiential rewards offered by third parties, such as discounted vehicle maintenance and motor insurance, and microcredit offerings etc, officials said.