Rajasthan
Strategy: Neerja Sharma’s ‘micro’ Strategy For Rajakhera Election | Jaipur News
Jaipur: BJP candidate from Rajakhera constituency, Neerja Sharma, is taking her campaign to the micro levelby dividing the constituency into 48 different socio-economic indicators. The campaign is tailored to each town’s 46-gram panchayat and 38 wards based on a comprehensive report. Rajakhera is a town in Dholpur, one of the state’s five aspirational districts.In terms of education, health, community development, and basic infrastructure, the constituency ranks well behind the state average. She is taking on sitting Congress MLA Rohit Bohra in the polls.
Backed by her daughter Malvika Mudgal, a certificate holder from the London School of Economics in public policy, and her son Dushyant Mudgal, an MBA grad from NM College in Mumbai, Neerja is pitching issues specific to hamlets and villages and from low-income group families to livelihood-based Mohallas. Since January 2023, Malvika and Dushyant have visited 24 GPs and 20 wards to collect first-hand data for the report.
“According to data gathered by my daughter, the three-gram panchayats of Shahpura, Jassopura, and Bhilpur do not have access to clean fuel.” During my trips, I told them that I could get them a gas connection under the Pradhan Mantri Ujjawala Yojana. It would be a primary priority for me, along with solving the common challenges of education, livelihood, and healthcare,” Neerja said.
Unlike the electoral pitches that focus on caste, religion, and trashing the opposition candidate, Neerja’s main pledge is to address the widespread problem of anaemia in mothers and malnutrition in children, which leads to stunted growth, according to an NRHM report. “In every address or meeting, I have promised to bring more PHCs and CHSs, as well as a promise to bring out the RIICO area for local industries to promote employment to increase the per capita income,”
The candidate has selected villages that have an exclusive business model but are experiencing sluggish growth. Some farmers associate with beekeeping at GP Dubati. “The villagers are unaware of the potential of bee farming, which is why the number of families has remained constant over time. Here is our promise to connect them with the National Bee Board for training and marketing their produce,” added Neerja.
“The exclusivity of our campaign is that it is based detailed report on the Rajakhera constituency using academic models of development science, analyzing the condition of roads, electricity, water, medical facilities, schools, etc. The data used here is primarily from visits to 25 GPs and government officials. The secondary sources are from NITI Ayog, NRHM, AISHE, ASER, NSO, etc.,” said Mudgal. Neerja is the daughter-in-law of Congress leader and former cabinet minister Banwari Lal Sharma.
Backed by her daughter Malvika Mudgal, a certificate holder from the London School of Economics in public policy, and her son Dushyant Mudgal, an MBA grad from NM College in Mumbai, Neerja is pitching issues specific to hamlets and villages and from low-income group families to livelihood-based Mohallas. Since January 2023, Malvika and Dushyant have visited 24 GPs and 20 wards to collect first-hand data for the report.
“According to data gathered by my daughter, the three-gram panchayats of Shahpura, Jassopura, and Bhilpur do not have access to clean fuel.” During my trips, I told them that I could get them a gas connection under the Pradhan Mantri Ujjawala Yojana. It would be a primary priority for me, along with solving the common challenges of education, livelihood, and healthcare,” Neerja said.
Unlike the electoral pitches that focus on caste, religion, and trashing the opposition candidate, Neerja’s main pledge is to address the widespread problem of anaemia in mothers and malnutrition in children, which leads to stunted growth, according to an NRHM report. “In every address or meeting, I have promised to bring more PHCs and CHSs, as well as a promise to bring out the RIICO area for local industries to promote employment to increase the per capita income,”
The candidate has selected villages that have an exclusive business model but are experiencing sluggish growth. Some farmers associate with beekeeping at GP Dubati. “The villagers are unaware of the potential of bee farming, which is why the number of families has remained constant over time. Here is our promise to connect them with the National Bee Board for training and marketing their produce,” added Neerja.
“The exclusivity of our campaign is that it is based detailed report on the Rajakhera constituency using academic models of development science, analyzing the condition of roads, electricity, water, medical facilities, schools, etc. The data used here is primarily from visits to 25 GPs and government officials. The secondary sources are from NITI Ayog, NRHM, AISHE, ASER, NSO, etc.,” said Mudgal. Neerja is the daughter-in-law of Congress leader and former cabinet minister Banwari Lal Sharma.
