Rajasthan
Technology: Survival Struggle For Poll Banner Artists | Jaipur News
Jaipur: Boraj House in the Walled City area of Jaipur, once a fortress of election banners, posters and cut-outs, has been cropped out of the poll picture by computer and printing technology.
The dilapidated building is now engulfed in silence, a far cry from the days when the likes of Bhairon Singh Shekhawat and Haridev Joshi trooped in for help with their election campaigns.Poll season meant busy season for the banner-makers.
Booted out by technology, which has enabled banners to be designed on computers in a jiffy and printed in thousands, these artists have found sanctuary in the gem and jewellery markets of the city.
The poll material mart finally downed shutters last month.
“I worked over 25 years preparing hand-made campaign material for elections, from giant hoardings to cut-outs of politicians. All that is history. No work is available. The art has died. Many artists have passed away. I am one of the last. I have switched to jewellery,” said Abdul Wahid, 60.
In Boraj House, Brij Mohan Gupta (Devdas) was regarded as one of the pioneers: he started his studio in the 1950s and had enough business to draw artists from as far as Mumbai in his team.
Brij Mohan’s son MD Gupta continued the legacy for some years. “My father started with film posters. Back then, only hand-made ones were used. In elections, my father got work for campaign material. But now, the art has died as hand-painted film posters are not in demand, nor is such election material,” Gupta said.
The die was cast last month when Gupta locked the studio, like the owners of many such ventures did in recent years. “No work is available. New technology has taken over,” sighed Gupta, whose clients once included key Congress and BJP leaders. The Election Commission’s curbs on banners and caps on expenses also hastened the slide. “There was a time when hand-made cut-outs and hoardings of politicians were used in rallies and gatherings. All that is passe,” said Gupta.
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The dilapidated building is now engulfed in silence, a far cry from the days when the likes of Bhairon Singh Shekhawat and Haridev Joshi trooped in for help with their election campaigns.Poll season meant busy season for the banner-makers.
Booted out by technology, which has enabled banners to be designed on computers in a jiffy and printed in thousands, these artists have found sanctuary in the gem and jewellery markets of the city.
The poll material mart finally downed shutters last month.
“I worked over 25 years preparing hand-made campaign material for elections, from giant hoardings to cut-outs of politicians. All that is history. No work is available. The art has died. Many artists have passed away. I am one of the last. I have switched to jewellery,” said Abdul Wahid, 60.
In Boraj House, Brij Mohan Gupta (Devdas) was regarded as one of the pioneers: he started his studio in the 1950s and had enough business to draw artists from as far as Mumbai in his team.
Brij Mohan’s son MD Gupta continued the legacy for some years. “My father started with film posters. Back then, only hand-made ones were used. In elections, my father got work for campaign material. But now, the art has died as hand-painted film posters are not in demand, nor is such election material,” Gupta said.
The die was cast last month when Gupta locked the studio, like the owners of many such ventures did in recent years. “No work is available. New technology has taken over,” sighed Gupta, whose clients once included key Congress and BJP leaders. The Election Commission’s curbs on banners and caps on expenses also hastened the slide. “There was a time when hand-made cut-outs and hoardings of politicians were used in rallies and gatherings. All that is passe,” said Gupta.
We also published the following articles recently
With march of technology, Jaipur bastion of banners cropped out of poll picture
Boraj House, once a popular place for election campaigns in Jaipur, has been rendered obsolete by computer and printing technology. The dilapidated building, which used to be filled with election banners and posters, now sits in silence. The use of technology has allowed banners to be designed and printed quickly, causing a decline in demand for hand-made campaign material. Many artists have switched to the city’s gem and jewellery markets for work. The Election Commission’s restrictions on banners and campaign expenses have also contributed to the decline of this traditional art.
Boraj House, once a popular place for election campaigns in Jaipur, has been rendered obsolete by computer and printing technology. The dilapidated building, which used to be filled with election banners and posters, now sits in silence. The use of technology has allowed banners to be designed and printed quickly, causing a decline in demand for hand-made campaign material. Many artists have switched to the city’s gem and jewellery markets for work. The Election Commission’s restrictions on banners and campaign expenses have also contributed to the decline of this traditional art.
Vukomanovic has his work cut out on return
Kerala Blasters head coach Ivan Vukomanovic is set to return to the team after serving a 10-match ban. However, the team is still facing problems with injuries and suspensions. They will be missing Marko Leskovic and Jeakson Singh for the match against Odisha FC. Blasters’ foreign strikers, Dimitrios Diamantakos and Kwame Peprah, need to start scoring goals if they want to have a chance of winning. Odisha FC, with their strong players like Diego Mauricio and Mourtada Fall, pose a tough challenge. Odisha coach Sergio Lobero believes his team can neutralize Kerala’s home advantage.
Kerala Blasters head coach Ivan Vukomanovic is set to return to the team after serving a 10-match ban. However, the team is still facing problems with injuries and suspensions. They will be missing Marko Leskovic and Jeakson Singh for the match against Odisha FC. Blasters’ foreign strikers, Dimitrios Diamantakos and Kwame Peprah, need to start scoring goals if they want to have a chance of winning. Odisha FC, with their strong players like Diego Mauricio and Mourtada Fall, pose a tough challenge. Odisha coach Sergio Lobero believes his team can neutralize Kerala’s home advantage.
ISL: Ivan Vukomanovic has his work cut out on return
Kerala Blasters head coach Ivan Vukomanovic is set to return to the team after serving a 10-match ban. The team, however, continues to face challenges with injuries and suspensions. They will be missing the services of Marko Leskovic and midfielder Jeakson Singh for their match against Odisha FC. Despite the setbacks, Blasters managed a 1-1 draw in their previous game, but Odisha FC will pose a tougher challenge. Blasters’ foreign strikers, Dimitrios Diamantakos and Kwame Pepreh, need to step up their game to secure a victory. Odisha coach Sergio Lobero is confident his team can neutralize the home advantage.
Kerala Blasters head coach Ivan Vukomanovic is set to return to the team after serving a 10-match ban. The team, however, continues to face challenges with injuries and suspensions. They will be missing the services of Marko Leskovic and midfielder Jeakson Singh for their match against Odisha FC. Despite the setbacks, Blasters managed a 1-1 draw in their previous game, but Odisha FC will pose a tougher challenge. Blasters’ foreign strikers, Dimitrios Diamantakos and Kwame Pepreh, need to step up their game to secure a victory. Odisha coach Sergio Lobero is confident his team can neutralize the home advantage.